Houston is the fourth-largest city in the United States and the largest city within the state of Texas. Houston, a major corporate center, ranks fourth among U.S. metro areas in number of Fortune 500 companies; 23 firms on the 2007 Fortune 500 list have their corporate headquarters in Houston. Many other Fortune 500 firms maintain offices in Houston.

The Houston media market, also known as the Houston Designated Market Area (DMA) is the 10th largest in the nation, with a population of 5.3 million, and includes 19 counties. Houston's DMA is defined by Nielsen Media, and most people know it better as Houston's television market. Because of its size, Houstonians enjoy an extremely diverse media market. There are more than 325 different media outlets in Houston ranging from magazines on fishing to weekly business journals to Hispanic television stations to Houston's largest daily newspaper, the Houston Chronicle.

KEY DEMOGRAPHICS

KEY STATISTICS

Median resident age: 32.4 years Male: 49.6% Female: 50.4% 5-19: 22.8% 20-34: 22.1% 35-44: 15.3% 45-54: 14.5% 55-64: 9.1% 65-Plus: 7.7%   Median household income: $53,219 (year 2006) Total Homes: 27,580 (2007) Avg. Persons per HH: 2. 69 (2007) Race: White Non-Hispanic (43.9%) Hispanic (33.4%) Black (16.3%) Other race (6.4%) Education: High School or Higher: 83% Bachelor’s Degree or Higher: 22.2% Graduate or Professional Degree: 8.4%

Total Area: 10,061  square miles (MSA) Population: 5,539,949 (MSA 2006)

Official Website: www.houstontx.gov